Eleazar Ruiz is a Dominican-born entrepreneur and the founder and creative director of Odd Notion, a Portland brand studio and B Corp that helps purpose-driven leaders go from zero to brand in focused two-week sprints. With almost two decades of experience across agencies, in-house teams, and startups, he has worked with global brands like Nike, Lyft, Microsoft, and Xbox, as well as dozens of emerging ventures, and Odd Notion has launched over 100 brands. His work has earned recognition from the Webby Awards, Anthem Awards, and Indie Agency.
Eleazar Ruiz
Founder & Creative Director, Odd Notion
Eleazar Ruiz is a Dominican-born entrepreneur, award-winning brand strategist, and the founder and creative director of Odd Notion, a Portland brand studio and B Corporation that helps purpose-driven leaders go from zero to brand in focused two-week sprints. Odd Notion has launched over 100 brands. Eleazar brings almost two decades of experience across in-house teams, agencies, and innovative startups, and he has lived the founder journey of balancing purpose, people, planet, and profit.
Eleazar has worked with major global clients, including Nike, Lyft, Microsoft, and Xbox, as well as dozens of emerging ventures, applying both creative intuition and business acumen. His work bridges brand strategy and social impact, helping businesses launch brands that tell powerful, culturally relevant stories.
Eleazar is also active in promoting community-driven design and champions design equity in brand building. He has earned numerous accolades, including Webby Awards, Anthem Awards, and recognition from Indie Agency, and he continues to be sought after as a thought leader for his principled approach. Whether launching new ventures or guiding established brands, he brings clarity, empathy, and strategic vision to every organization looking to stand out and connect meaningfully with its audience.
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